How I Get Permanent Links From Wikipedia for Every Website I Build

How I Get Permanent Links From Wikipedia for Every Website I Build

Wikipedia has a very good reputation as being nearly untouchable by SEO spammers. It’s one of the biggest, and most […]

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Wikipedia has a very good reputation as being nearly untouchable by SEO spammers. It’s one of the biggest, and most authoritative websites in the world, and it allows just about anybody to go in and edit the content… without even logging in or anything.

Even so, it’s been immune from spam for the longest time. Impressive.

I’m going to show you the proper way of getting a link from Wikipedia. If you do it right, the link will be permanent and pass any manual review by an editor.

Wikipedia Links Are No-Follow. Who Cares?

No Follows

External links from Wikipedia are no-follow. They carry no link juice, so what’s the point of taking the time and effort to put our link in there?

Is there an impact on SEO?

There is a never-ending debate out there on whether nofollow links have any SEO impact. Here’s my take on it:

If a link is on a strong site with lots of authority and will pass along traffic, then get it.

It builds your site’s brand authority.

Search engines are paying attention to everything now like tweets, Facebook shares, traffic data, time on site, browser usage, toolbar, etc.

So these links have become more about building your brand on a trusted and authoritative page. You build your own site’s brand authority by being linked to from a huge authority website like Wikipedia.

Because Wikipedia is so strict on who they link to, any link they list is automatically considered an authority figure in the average reader’s eyes.

Also, by being linked to as a reference, it opens opportunities to acquire a lot of links in the long-run from people who use that Wikipedia page as a reference.

What about traffic?

The links I have on Wikipedia each send anywhere between 5-20 visitors a day. I’ve heard of some people getting over 100,000 visitors a month from their Wikipedia link, but I’ve yet to experience anything like that.

Ok, now that we know why they’re so valuable, let’s talk about how to get them. Follow these 3 simple steps and you should be able to get a permanent link on their site.

Step 1: Locating the Link

When a Wikipedia editor finds a dead link (a link to a page that no longer exists) in one of their pages, they don’t remove it right away. Instead, they leave a little note there for editors to come and double check it later on before it’s completely removed.

It looks a little something like this:

Wikipedia broken link building

We’re going to locate these dead links and replace them with our own.

1. Open up Google and do a search: [your niche] + “dead link”

For example, if your keyword is ‘skiing’ you would do a search for: skiing + “dead link”

A great tool that does this for you is WikiGrabber. Simply input your keywords and it will find all the relevant pages that contain dead links.

2. Visit whatever page it brings back and do a page search by holding “Ctrl” and pressing “F” on your keyword. Type in dead link. This will show you exactly where the dead links are located on the page.

Step 2: Re-creating the Page

Now that you found it, you have the rare opportunity to edit the link and replace it with yours. What you want to do is create the exact same page it was when you first saw it.

To do this, you have to create a new page on your site.

First, we have to see what was on the dead page before it was deleted.

Go to and search the URL to see what content was on the page when it was live.

You can create a similar page with related content on your site, but I usually just copy and paste the entire thing onto my new page.

Step 3: Replacing the Link

Next, it’s time to go in and edit the link on the Wikipedia page. This is where it can get kind of confusing.

The link itself is placed in the “References” section of the page. But when you try and edit that section, you should see something strange like this:

Replacing the Wikipedia

You can’t edit that, right?

Well that’s because everything listed in the “References” section is auto-updated when you edit the actual content.

So here’s how to change the actual link

You should see a number next to the reference. That’s the locator of where the citation is in the content of that Wikipedia page. You’ll see it in brackets throughout the page.

For instance, if the “reference” with the dead link is listed at #20, you can do a Ctrl + F search for [20] and it should show you exactly where it’s located within the content.

Find that number in the content body. Then click on the “Edit” link.

When you open the editor, and locate the dead link, you’ll see that the link is formatted in a strange way that looks something like this:

< ref >[ Dead Inside]{{dead link|date=May 2014}}< / ref >

It’s not as confusing as it looks. The URL at the beginning is the URL of the link. That’s separated by a space and whatever comes after it is the anchor text.

Get rid of the entire part that has dead link in it, replace out the URL with your own, and edit the anchor text.

The updated line should look like this:

< ref >[YOUR NEW URL HERE your anchor text here]< / ref >

Save the page and that’s it. The link has been updated.


Will the Link Be Taken Down?

The beauty of this method is that, although you’re doing some shady SEO tactic, you’re improving Wikipedia at the same time.

A real link to real helpful content is much better than a broken link.

Therefore, even with a manual review from an editor, the link will remain on the page.

Just remember not to overdo it.

Remember that Wikipedia tracks your user ID and IP address. If they see too many edits, all your links can be taken down, even the really helpful ones that you put a lot of time into.

If you successfully get a link, don’t go overboard and be happy that you now have a powerful link from Wikipedia to your site.