Wikipedia Backlinks: How To Boost Your Site’s SEO With Links On Wikipedia

How I Get Permanent Links From Wikipedia for Every Website I Build

No matter what any SEO expert tells you, getting backlinks from high authority sites is still the most important ranking […]

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No matter what any SEO expert tells you, getting backlinks from high authority sites is still the most important ranking factor (along with high-quality content).

The more authoritative links a site has, the faster it ranks in search engines.

This is precisely why backlinks from Wikipedia are considered as the holy grail of link building.

Even a couple of backlinks from Wikipedia can skyrocket your site’s authority and send thousands of visitors in referral traffic.

But how exactly can you get backlinks from Wikipedia? Aren’t all external links on Wikipedia tagged as no-follow? Even if you get a link on Wikipedia, will it stay there forever?

In this article, I’ll tell you exactly how I build backlinks from Wikipedia for every niche site I start and use its authority to get dozens of links on other websites.

Keep reading.

Why Wikipedia Backlinks Are Good For SEO

Unless you’ve been living under a rock, you must’ve seen and used Wikipedia. 

It’s the world’s biggest crowdsourced online encyclopedia that has information about every topic imaginable.

It is one of the highest authority sites on the internet because each and every page on Wikipedia is manually moderated and only verified and useful links are approved on it.

This is why it has a very good reputation as being nearly untouchable by SEO spammers even though it’s a publicly editable site where anyone can contribute or suggest edits about a topic.

As a result, any links that do make it to Wikipedia are considered safe and reliable by Google Search.

And that’s not all.

Because of the amount of traffic Wikipedia receives any link that makes it to a Wikipedia page usually gets a lot of referral traffic from it.

Plus, people from all over the world use Wikipedia to reference their content. If your link makes it to a Wikipedia page, there are high chances that other relevant sites will also link back to you.

Wikipedia Links Are No-Follow. Who Cares?

No Follows

External links from Wikipedia are no-follow. They carry no link juice, so what’s the point of taking the time and effort to put our link in there?

Is there an impact on SEO?

There is a never-ending debate out there on whether nofollow links have any SEO impact. Here’s my take on it:

If a link is on a strong site with lots of authority and will pass along traffic, then get it.

It builds your site’s brand authority.

Search engines are paying attention to everything now like tweets, Facebook shares, traffic data, time on site, browser usage, toolbar, etc.

So these links have become more about building your brand on a trusted and authoritative page. You build your own site’s brand authority by being linked to from a huge authority website like Wikipedia.

Because Wikipedia is so strict on who they link to, any link they list is automatically considered an authority figure in the average reader’s eyes.

Also, by being linked to as a reference, it opens opportunities to acquire a lot of links in the long-run from people who use that Wikipedia page as a reference.

Referral Traffic From Wikipedia Backlinks

The links I have on Wikipedia each send anywhere between 5-20 visitors a day. I’ve heard of some people getting over 100,000 visitors a month from their Wikipedia link, but I’ve yet to experience anything like that.

How To Build Backlinks On Wikipedia

Ok, now that we know why they’re so valuable, let’s talk about how to get them. Follow these 3 simple steps and you should be able to get a permanent link on their site.

Step 1: Find Dead Links On Wikipedia

When a Wikipedia editor finds a dead link (a link to a page that no longer exists) in one of their pages, they don’t remove it right away. Instead, they leave a little note there for editors to come and double check it later on before it’s completely removed.

It looks a little something like this:

Wikipedia broken link building

We’re going to locate these dead links and replace them with our own.

1. Open up Google and do a search: [your niche] + “dead link”

For example, if your keyword is ‘skiing’ you would do a search for: skiing + “dead link”

A great tool that does this for you is WikiGrabber. Simply input your keywords and it will find all the relevant pages that contain dead links.

2. Visit whatever page it brings back and do a page search by holding “Ctrl” and pressing “F” on your keyword. Type in dead link. This will show you exactly where the dead links are located on the page.

Step 2: Recreate The Content For Wikipedia

Now that you found it, you have the rare opportunity to edit the link and replace it with yours. What you want to do is create the exact same page it was when you first saw it.

To do this, you have to create a new page on your site.

First, we have to see what was on the dead page before it was deleted.

Go to and search the URL to see what content was on the page when it was live.

You can create a similar page with related content on your site, but I usually just copy and paste the entire thing onto my new page.

Step 3: Replace the Dead Link On Wikipedia

Next, it’s time to go in and edit the link on the Wikipedia page. This is where it can get kind of confusing.

The link itself is placed in the “References” section of the page. But when you try and edit that section, you should see something strange like this:

Replacing the Wikipedia

You can’t edit that, right?

Well that’s because everything listed in the “References” section is auto-updated when you edit the actual content.

How To Add Your Link In Wikipedia References

You should see a number next to the reference. That’s the locator of where the citation is in the content of that Wikipedia page. You’ll see it in brackets throughout the page.

For instance, if the “reference” with the dead link is listed at #20, you can do a Ctrl + F search for [20] and it should show you exactly where it’s located within the content.

Find that number in the content body. Then click on the “Edit” link.

When you open the editor, and locate the dead link, you’ll see that the link is formatted in a strange way that looks something like this:

< ref >[ Dead Inside]{{dead link|date=May 2014}}< / ref >

It’s not as confusing as it looks. The URL at the beginning is the URL of the link. That’s separated by a space and whatever comes after it is the anchor text.

Get rid of the entire part that has dead link in it, replace out the URL with your own, and edit the anchor text.

The updated line should look like this:

< ref >[YOUR NEW URL HERE your anchor text here]< / ref >

Save the page and that’s it. The link has been updated.


Are Wikipedia Backlinks Permanent?

The beauty of this method is that, although you’re doing some shady SEO tactic, you’re improving Wikipedia at the same time.

A real link to real helpful content is much better than a broken link.

Therefore, even with a manual review from an editor, the link will remain on the page.

Just remember not to overdo it.

Remember that Wikipedia tracks your user ID and IP address. If they see too many edits, all your links can be taken down, even the really helpful ones that you put a lot of time into.

If you successfully get a link, don’t go overboard and be happy that you now have a powerful link from Wikipedia to your site.

The Hidden Opportunity In Wikipedia Link Building

Finding dead links on Wikipedia and replacing them with your content has another amazing benefit.

Thousands of websites use the links from Wikipedia as references in their content.

If you find a broken or dead link on Wikipedia, it’s likely that dozens of sites have linked to that same URL.

But since the link does not exist anymore, every one of those sites is a potential broken link building prospect for you.

Just copy the dead link and search for it Ahrefs, SEMrush, or any other SEO tool. Make sure you search for the exact URL and not the domain only.

Check the backlink profile of the URL with your favorite SEO tool and you’ll find exactly who’s linking to it.

All of them are your link building prospects.

Reach out to them with your resource, tell them about the broken link, and offer your resource as a replacement.

You can easily get dozens of backlinks this way.

Are You Ready To Get Backlinks From Wikipedia?

Getting backlinks from Wikipedia takes a little effort which is why many SEOs and marketers don’t go for it.

My advice: don’t be lazy.

Even one good link from Wikipedia can elevate you above your competitors.

Just follow the process I’ve outlined in this article and give t your best shot. There’s no reason why you can’t get backlinks from Wikipedia.

But as I said earlier, don’t overdo it or you’ll lose all your links.

Let me know if you have any questions in the comments.

Wikipedia For SEO And Backlinks – Frequently Asked Questions (FAQs)

What is Wikipedia?

Wikipedia is the world’s biggest crowdsourced encyclopedia with millions of ages and content about every topic imaginable.

Is Wikipedia good for SEO?

Wikipedia is one of the highest authority sites on the internet which is why a backlink from Wikipedia to your site can dramatically increase its authority.

How do I get do-follow backlinks from Wikipedia?

All external links on Wikipedia are tagged as no-follow which is why you cannot get do-follow backlinks from Wikipedia.

Are no-follow links from Wikipedia useful for SEO? 

Yes, no-follow backlinks from Wikipedia are still useful because of the site’s authority plus the amount of referral traffic it generates.

How do you get an article on Wikipedia?

You can create a new page on Wikipedia or suggest edits to its published content.

How do I find broken links in Wikipedia?

You can use the broken link checker Chrome extension to find broken links on Wikipedia. The broken links that are identified by Wikipedia editors are marked as [dead link] 

Why does Google rate Wikipedia so highly?

All the content on Wikipedia is manually approved and strictly moderated by its team.

This is why anything that goes live on Wikipedia is verified and of the highest quality. This is why Google considers Wikipedia a reliable information source.

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