How Repurposing Blog Content Into Video Can Boost Your SEO

Repurposing Blog Content

Videos are more engaging than blogs. They use visual and audio media to appeal to the audience. Comparatively, blogs are extremely restricted in attractiveness and engagement ability.

Today, even the most interesting books are converted into movies or TV shows.

This is because even if people find the plot of the book intriguing, reading can feel taxing, time-consuming, and result in disinterest.

In the same way, most people prefer videos to blogs. Especially if one is struggling with Search Engine Optimization (SEO), videos are the way to go.

Let us further elaborate on the benefits of uploading videos.

Videos For SEO

Each day, the world is getting more fast-paced.

People are too busy building their careers and relationships. However, one must stay relevant while being quick and concise to keep up with the market.

SEO is an internal algorithm implemented in search engines to determine the relevancy of your content.

It ranks the contents and links according to it, with the most relevant being on the top.

This algorithm will scan through your content to see what your link has to offer. If your link is rich in content, you are more likely to be on the top. 

Why does Google prefer videos?

It is no secret that Google prefers videos to blogs.

Although this is not a confirmed fact by Google, the data and analysis prove it. Not just search engines, users are more likely to click on videos rather than blogs.

This is because videos are more engaging than blogs. They use visual and audio media to appeal to the audience. Comparatively, blogs are extremely restricted in attractiveness and engagement ability.

The thumbnail plays a pivotal role for videos. Most viewers will first see your thumbnail and decide on watching the video. This makes the thumbnail extremely crucial.

If a video’s thumbnail fails to entice the audience, the video will deliver poor results.

Videos keep the audience engaged for longer.

Meaning they will be on your website for a longer period than a mere blog. This is a metric heavily affecting your SEO. Google will monitor the average time spent by a user on your website.

Even if your website has massive traffic but low time spent on it, Google will assume your website is irrelevant to the visitors and lower your SEO rank.

This can be extremely harmful to your brand. Videos have proven to keep visitors on your site for a longer time as blogs can disinterest the audience. This will boost your overall SEO rank, allowing you to access your target audience.

Videos are wrongly assumed to be difficult to create. This lowers the number of videos being uploaded, resulting in less competition. This brings a gap in the market your brand can profit on.

By creating videos, you can access the only video consuming audience. Adding to it, the lesser the competition, the easier it is for your video to be ranked on the top. This enables other browsing users to easily stumble upon the video.

A survey by HubSpot shows that 55% of users watch video content with attention, whereas blogs only have 29%. From these numbers alone, one can gather the impact of creating video content when boosting SEO rank.

How to Transform Blogs into Videos?

Now you know why videos are essential to boost your SEO. But the question arises, what video should you make? Good news for you, you can turn your blog content into a video.

However, it is imperative to keep in mind; not all blog content can be repurposed into videos. Choose the blog content for your video carefully.

Company updates or opinionated content should stick to blogs. This is because blogs provide more space to explore these topics.

Transforming instructional blog content has proven to work excellent as a video. Most people are comfortable when how-to-dos are visually depicted to them.

This allows them to fully understand the process.

More than half of the YouTube users find it handy for how-to videos. This can boost SEO and persuade hesitant shoppers to purchase your product simultaneously. 

You can upload informative blog content as videos too.

Providing graphs, pie charts, reports, and other visual depictions of statistics provided are efficient methods of conveying information. These increase viewer reliability as well.

Once you have made your choice, you must prepare a script.

Reusing the blog itself as a script works wonders and cuts your workload in half. An insider tip to check if your blog can be reused as the script is to read it out loud.

If it sounds odd or bizarre, try shortening your words and sentences.

Often we use words on paper that are not necessarily used in conversation. Being aware of this, you should edit accordingly.

With these newly added changes, if it still sounds outlandish, try considering a different blog content. This change of material can inspire new ways to break through the issues with the script.

Now is the best time to start working out on this strategy before the competition realizes what they are missing out on. 

Planning for the visual content of the video is extremely crucial. Creating the visuals of the video will depend on this. Many creators prefer people speaking or acting in the video, adding aesthetic shots, or adding texts as their visual content.

For the first two choices, you would need to record a video about your blog content. Ensure you have high-quality cameras and video editing softwares that are easily available online. However, for the last choice, you can simply create content from home.

Next, you should record and edit the audio.

You can simply use the audio from the footage, externally added audio, live voice-overs, or automated voice-overs. Editing audio enables you to shorten the duration and eliminate unwanted parts. This can create clear and smooth audio, increasing the likability of your video.

Further, enhancing your video requires tiny yet essential changes.

You can add background music to make the viewer experience more appropriate. Depending on the emotion you wish, you should choose the music. There is a range of music to be chosen from- soothing, intense, scary, jovial, eerie, even patriotic, and more.

Although videos use both visual and auditory senses, sometimes you can fail to engage with audio sensory organs. This can be due to reasons such as your audience being deaf, faulty speakers, do not have access to earphones, cannot keep up with spoken English (or whichever language), and many more.

To ensure your video is accessible to these audiences, add closed captions. You can even add closed captions in different languages to engage audiences on an international level.

Before uploading your video, you ought to get feedback from unbiased viewers. This will give you full insight to what your potential viewer’s thought processes are and how to avoid or tackle unwanted thoughts. If used correctly, constructive criticism can enrich your video.

Once you have uploaded the video, make sure to promote it on your brand’s official social media accounts with appropriate hashtags. This will reach the target audience on every platform, spiking the views.

Final words

Videos are the future of marketing. Some believe SEO, especially for videos, has yet to be exploited properly. Incorporate tricks such as repurposing blog content into video to stay ahead of the other brands. These are simple tricks that can kick start your video marketing and gain the benefits of it. Understanding the relationship between videos and SEO comes in handy to ensure your promotional content reaches potential customers and is effective.

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