After many years in this business, and building hundreds of content sites, we know how and why niches really work. It’s because they’re at the intersection of a specific sub-market with a common passion or problem that’s profitable and where evergreen content will perform well.
Niches are affordable because you’re not competing with huge marketing entities. Specificity and affordability are key. Weight-loss isn’t a niche, it’s a hugely competitive ad market which means it’s expensive. But, something like post-pregnancy weight loss is more specific, more affordable, and flourishes with evergreen content.
Too many new affiliate marketers start with a product and not a niche. That’s going to limit your ability to grow and succeed, which is why we always recommend starting with a niche.