Live Case Study: We’ve Made Some Money!

Live Case Study We've Made Some Money!

Phew! It’s been a while… This fall has been one of the busiest, if not the busiest, periods in my […]

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Phew! It’s been a while…

This fall has been one of the busiest, if not the busiest, periods in my life. I sh*t you not.

I guess that’s what you get when you’re trying to disturb an industry that’s been broken for a while now…

More on that later.

We’re now in the fifth month of this case study, and we’ve finally made some coin!

It’s not a lot, but it makes me very happy.

The site is growing steadily, and I don’t expect that to stop any time soon. The content is top-notch. We’ve started to expand the content vertically, instead of entering another shoulder niche right away.

As far as the link building goes, I only built six new backlinks (sniper approach) between August and December. That’s about to change…

Since we now have over 100,000 published words on the site, I can slowly transition to building links at scale.

The plan is to start with 10-13 links per month (80% guest posts, 20% inserts/edits) and increase that number by 20% month over month.

As the site starts capturing more TOP 3 positions, we’ll begin to expand our content horizontally and enter a shoulder niche. Then it’s just rinse and repeat.

Here’s a summary of what was done after the last update

  • The site was re-designed with speed and UX in mind
  • We’ve built a new comparison table from scratch (HTML + CSS = fun times)
  • The content was optimized for featured snippets
  • We plugged some technical holes and made sure that everything works the way it should
  • We also published a handful of individual product reviews to improve topical relevance. Here’s the internal linking structure we use: Info content links to other info content, buying guides and reviews. Buying guides link to the reviews and other buying guides. Reviews link up to the buying guides.
  • I only built six backlinks to see how the SERPs will react. It was wonderful 🙂
  • We made some money!
ahrefs details
google analytics
search console
wordpress stats
amazon commissions
Live Case Study: We've Made Some Money! 1
google analytics
keyword report

As you can see, everything’s moving in the right direction. It’s still too early to tell if we’re on pace ($) or not, but I’m an optimist ;).

To wrap it up…

As I mentioned earlier, we’re currently building a platform that’s going to change the buy/sell online business industry for the better.

We’ve invested more than 3,000 hours on developing this 100% custom platform, and you’re free to check it out here.

The launch date is set on January 18, 2020 – so mark that date in your calendars.

That being said, the launch of Investors Club is going to keep me busy for the next couple of months.

During that time, I’ll continue working on the case study site, but the next update is going to be once we hit $500 in a month.

I expect that to happen in February, but who knows…

That’s it for now! Thanks for your time, and don’t forget to share this update on social media with your friends. If you have any questions or comments, leave them in the comment section below, and I’ll reply back ASAP.


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      1. Thanks for the fast response, Andrej.
        Can you please tell how to do CRO for Amazon Niche Site? $50 From 300 Organic traffic that’s awesomeeee…

    1. $50ish – there’s a screenshot somewhere 🙂

      It’s Amazon, but we’re using other programs that still haven’t converted.

  1. Thanks for sharing all the stuff Andrej.

    Just have a question about internal links. Is it not good to link “Info content” to other “info content” or “Buying guides” to “Info content”?

    In the past, I was too aggressive in building internal links. And have linked many posts (without any consideration), although I considered using various different anchor texts. Please share your thoughts.


    1. Yes, of course. We interlink our info content – I didn’t mention that because It seemed obvious. My bad, I’ll fix it up.

      1. Thanks for your response Andrej. I still want to know that if we interlink many pages on our site (in one single post), is there a possibilty of getting hit by ‘G’ due to bad interlinking.

        1. I’ve never seen/experienced a penalty that was caused by internal links. I go very hard at internal anchor text almost always.

  2. I created a site 2 months ago…7 posts (21k words in total)…Micro-Niche…
    As of today, the site has organically created 7 sales in these two months. Considering your statistics, what do you think how am I going?
    No-Offpage did yet…
    Around 5-6 users per day only
    I am newbie 😛

    1. There are no rules. It depends on the niche.

      In this specific case, all posts are info content and pages (excl. privacy, tos…) are money content.

    1. There’s really no right/wrong way to do it. It depends on how you plan to structure your site. I, personally, use page/post setup whenever there’s no need to frequently update the money content. In specific niches, like tech, I’d go with 100% posts, because those items tend to change very frequently.

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