Authority Site vs. Multiple Niche Sites – What’s The Better Strategy To Make Money Online?

What's Better... Building One Niche Site Or Multiple Sites?

Creating a high-authority site with great content and lots of high-quality backlinks is a time taking process. In general, you’ll […]

Table of Contents

Creating a high-authority site with great content and lots of high-quality backlinks is a time taking process.

In general, you’ll need at least a year to establish an authority site from scratch and start making money from it consistently.

According to a research study by Ahrefs, only 5.7% of the top 10 search results are less than 1 year old.

Then why not just stick to the niche site model and create a dozen small sites that earn $50-$100/month instead of trying to compete with the big guys by following the authority site model?

Good question, even though it sounds a bit outdated in 2020.

But I’ll give you a detailed answer to it in this article.

Keep reading.

What Is A Niche Site?

Before going any further, let me quickly explain what I call a niche site and an authority site. 

A niche site is hyper-focused on a very small sub-niche and is created for the sole purpose of making money through AdSense or affiliate sales.

This is why almost all of its content targets commercial keywords and it mostly publishes product reviews, comparisons, and direct sales content.

Instead of targeting a set of problems, niche sites are created around a very specific set of products.

Here’s a site called “10 Best Keyboards” which fits the niche site description perfectly.

niche site

Most niche sites use keyword-rich domain names (for example, and their homepage has several thousand words to optimize the page for their primary keywords.

Most of the time, their homepage is simply a mammoth article which has the best and the most detailed content of the site filled with affiliate links and ad units.

They don’t have many articles other than the homepage and whatever content they publish is basically designed to drive authority to the homepage.

Such sites usually make a few hundred dollars a month using grey hat and black hat SEO because they can’t compete with higher authority sites using white-hat techniques.

They get links from PBNs and risky sources and ultimately get tacked down by Google algos and die a silent death.

However, some marketers keep it totally white-hat even with niche sites. But in that case, they create more content that’s focused on long-tail keywords.

Still, their objective is to make a couple of hundred dollars a month at max. 

The marketers who run such sites also know that their lives are pretty short which is why they try to make as much money as quickly as possible before moving on to the next micro niche site.

What Is An Authority Site?

Theoretically, an authority site is also a niche site in the sense that it targets a well-defined niche.

However, the overall blogging approach is completely different for an authority site.

Authority sites are also designed to make money but not by publishing sales content only. Instead, they take the more long-term route by comprehensively covering a niche and its closely related niches.

NerdFitness is a great example of a super high-authority site that’s focused on a specific niche but also addresses the other closely related topics.


Headphones Addict is another great example of an authority site that promotes different types of headphones and earns money from affiliate marketing but also publishes some really useful info content to establish authority.

Authority sites focus on building authority in the niche by publishing content that’s focused on the problems of the readers. Most of their content targets the questions of the readers and answers them in detail by sharing in-depth guides, tips, and instructions.

As a result of their great content, authority sites get backlinks from other reliable publications in their niche. The more backlinks they have, the more authority they gain.

Instead of selling directly, authority sites first attract search traffic using informational content that’s built around long-tail keywords, then convert that traffic into email subscribers, and then pith the products that they’re selling or promoting.

Establishing such a site takes time and much more effort.

But once established, an authority site can grow into a full online business and keep earning for years.

Should You Start An Authority Site Or Multiple Niche Sites?

One Site vs Many Sites

I’m going to keep this blog post short.

This is a question that’s been asked since I started out online over 5 years ago.

It was debatable then, but today… there’s no denying that one site beats multiple sites.


The way Google’s changed over the past couple of years has completely blocked out these “batches” of micro sites from ever becoming profitable.

Back then, it was easy to throw up a few sites and rank them quickly. There was no sandbox unless you did something to trigger it.

Today, the sandbox is real for every new site you build. New sites take longer to gain any traction in the search engines.

Most people get frustrated and either:

1. Give up
2. Lose interest and start working on a new site.
3. Blast thousands of links at it hoping maybe that will give it the nudge it needs.

Whichever you choose, the outcome is the same: You’re dumping what could have been and moving on to something new.

Today, it’s all about authority

Page Authority SEO

It takes longer to build authority to a new site, but once you do… it becomes SO MUCH more profitable than it was in the past.

Because Google gives so much extra weight to these trusted domains, getting your site to this level makes it easier than it ever was to scale niche sites to a full-time income.

That’s the exact reason you often hear me say: It might be harder to get to $100/month today, but it’s a lot easier to get to $100/day than ever before.

At that stage, your domain has so much power over all the other sites out there. Instead of building a new site, you can just build it out as a category on your own domain.

That’s what I’m doing every single day to grow out my income, and that’s exactly what RankXL’s Niche Site Course is all about: Starting niche sites, building authority, then scaling them out to a full-time income.

There’s no debating whether a single site or multiple sites is better anymore. It’s always the single site.

Growing them out, building authority, then taking advantage of how much weight is given to authority sites in the search engines.

That’s the fastest, and most sustainable way of building a full-time income with Adsense niche sites.

What’s your plan with the site?

Most people who like the idea of throwing up dozens of micro sites are chasing after the “passive income” dream of just not having to touch the site at all.

Don’t get me wrong… Adsense niche sites are extremely passive. It’s one of the main reasons why I’m so drawn to sticking with this business model.

BUT… Answer this question:

Would you rather have a site generating $500-1000/month passively without needing to do any work at all?


Would you rather take that site, continue to work at it, and grow it out to a $5000-$10,000/month business?

I hope it’s the second one for you. I was actually surprised at how many people I’ve spoken with who would rather sit comfortably with a $500-$1000/month site.

Once you get to a point where you’re site makes $500-$1000/month, it’s so much easier than it was before to scale that traffic, and grow that income at a rapid pace.

You need to take advantage that you have at this point. Sure, it’s great to not have to do anything and get a nice fat cheque every month.

OR… you could realize the asset you have at that point and grow it out into a very lucrative income.

The hardest part is getting to your first $100-$1000/month, after that, all that’s required is utilizing your site’s authority to scale hard.

So if you’re considering turning Adsense into a real income for you, think authority. Think of growing out a massive asset for yourself.

Don’t think in terms of the past. Don’t plan on building out a batch of sites.

Building a single authority site and growing it out is the fastest way you’ll get to a full-time income with Adsense.

Psst... We're giving away our Niche Book

And it's completely FREE!