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Content creation is definitely one of the most difficult parts of growing a website.
According to a research by the Content Marketing Institute, content creation is the top challenge of online marketers.
When you start a new site, you have 2 options: write the content yourself and invest a lot of your hours into research and writing, or outsource it and invest a lot of money.
How much money you pay to a writer depends mainly on the complexity of the content. The more specialized content, the more you have to pay.
For general info content or content where you provide most of the data, you can pay significantly less.
According to a survey by ClearVoice, a leading content marketing company, here’s what freelacne writers charge for content creation.
Let’s assume you hire a slightly experienced writer to create general info content for your site.
The average price for a decently written 1000 word article is $20-$30. At 100 articles written over the long-run and that’s $2000-$3000 spent just on content.
It’s expensive, but then again if we were to write it ourselves, a 1000 word article might take us anywhere between 2-5 hours to research, write, edit, and publish. It’s a huge investment of our time.
Today, I’m going to show you a content creation method that’s working amazingly well for me. It takes me less than half the time to publish them, and requires half the amount of research per article.
Create Content By Curating YouTube Videos
You know YouTube as the world’s biggest video streaming website. But it’s also the second largest search engine on the web.
Every day, people around the world collectively spend more than 1 billion hours consuming content on YouTube.
Every minute, more than 500 hours of new video content is uploaded to YouTube.
That’s a lot of fresh, unique, well-researched content we can simply use to create content for our blogs.
What we’re going to do is find these videos, embed them on our site, and then write about them. We’re curating videos through YouTube and using them as the subject of our articles.
This will benefit you in two ways.
- The video creator has already done all the research on the topic. You just need to use it to create a weritten piece of content for your site.
- Embedding videos on on your blog will also help you increase the average time a user spends on your site. This has a direct impact on several website performance metrics, reduces your site’s bounce rates, drive more clicks to your internal links, and ultimately improves your site’s rankings and revenue.
This is so much easier than going out and doing all of the research yourself from scratch.
Instead of spending hours researching and compiling resources to write your articles on, you use one source (the video) and simply summarize the main points.
The video creators have done the research for you.
I have niche sites where 90% of the content was created using YouTube curation.
It’s such an easy way to produce high quality articles.
Let’s Go Through An Example
I’ll show you step by step how I create content with YouTube curation.
Step 1: Search For Videos In Your Niche
For our example, we’ll use home improvement as our niche.
Now imagine that we’re going to write a tutorial on something like how to replace a kitchen cabinet.
If you were to write this completely on your own from scratch, you would have to do a fair bit of research digging through various sources online.
Then you would have to decide what sub-topics will form your content body and what information you will expand upon.
After you’re done, you’ll have to go out find some stock images to spark up your content.
Let’s see how much easier this can be with YouTube curation.
Let’s check out what YouTube has to offer.
Okay, so doing a search for “home improvement” on YouTube brought back a bunch of results with clips from the old TV show with Tim Allen.
Not what we’re looking for here, so let’s adjust our search.
I decided to add DIY at the end of the search and that brought back some better results.
Awesome. That’s a giant list of content ideas for our niche site!
Just by skimming through the results, we can see that there are hundreds of videos that we can use.
The opportunities are endless. With all the related searches you can make and all the suggest videos in the sidebar, you have an overwhelming amount of content ideas for your site.
Let’s choose one from the list.
I choose the videos that are the most relevant to my niche and also have a lot of views.
To do tht, sort your YouTube search results by view count to see the most popular videos.
I rarely do separate keyword research when writing articles through YouTube curation. I don’t care if it says 0 searches in the Keyword Planner.
It’s clearly a topic that’s perfect for my niche site’s audience, and one that’s getting a lot of good reviews on YouTube.
The 4th one down only has 6000 views, but it was posted only a month ago and it has great reviews with no downvotes.
The video is only 4 and a half minutes long, but a minute into it and I can tell this is going to turn into a 1000+ word article.
Using The YouTube Video To Write An Article
Optimizing The Article Headline
The first thing we’re going to do is re-write the title into one that’s a little simpler and more search engine friendly.
Building Simple Box Columns – DIY Front Porch Home Improvement!
Our Revised Title:
How to Renovate Your Front Porch By Building Simple Box Columns – A Tutorial
I left only the main keywords in while targeting other essential keywords like “tutorial,” “renovate,” and “build” which are more likely to be used in a search query.
Creating An Outline And Extracting The Main Points
The best part about YouTube curation is that we don’t have to sit there and come up with a rough outline for our article. That’s one of the most dreadful parts of the writing process: figuring out what to write about.
Here, we already know what we’re going to write about: whatever’s being explained in the video.
For our home improvement video, we’ll watch the video and list out all the required equipment and supplies. Then, we’ll list out step by step the process of fixing these porch columns.
Don’t forget to see the comments on the video. Most YouTube video comments are crap from a content creation perspective. However, the popular videos that describe different products or ste by step guidelines often have comments full of questions, feedback, and other valuable content.
Study the commetns on your video and see if there are any pints that you can include and answer in your article. It will make your content much more valueble for the readers.
For example, I opened a popular video about DIY kit hen improvements and scrolled through the commetns section.
Look at the comments in the screenshot below.
All three comments have feedback or question that I can include in my article and make it more valuable than the video.
It hardly took me 2 minutes to find these comments. You can find dozens of them if you spend 30 minutes on this activity and should give you tons of material to induce in your article.
Turning The Video Into A Proper Article
You need to make sure that your article doesnt sound like the transcript of the video you’ve embedded.
You need to format it properly like a blog article to get the maximum value from it.
Dont’ worry, it’s quite easy. Just follow these steps
- Write a proper introduction of your article that’s different from the video.
- Write in a coversationa tone using I, You, & Me frequently.
- You can reference the video in your content but don’t write as if you’re in the video.
- If the video has step by step instructions on doing something, turn them into a bulleted list or if its a long process write it under several sub-headings.
- Use screenshots and images wherever necessary to make your article more engaging.
- If the video mentions any stats or research, try finding the original source and link to it in your article.
- Don’t limit your content to just the video, try expanding on the points and make them more comprehensive. Your article should add more value to the video and not just rephrase what it says.
You should be able to pour out 500 words easy doing just that.
This method of content creation is a HUGE timesaver, and allows you to crank out high quality articles in less than half the time you normally would.
On top of that, it shows you what people are actually interested in using metrics other than a keyword tool.
View count and up-votes are a pretty awesome indicator to tell you what’s popular and what’s not.
If you’re stumbling with your content creation, give YouTube curation a try.