AquaVenture.com
Domain Age
+25 years old
Niche
Home/Improvement
Focus
Offering diving tours on interesting historical sites
Authenticity
This is making the domain a perfect fit for either watersport or water purification equipment
Previous Monetization Method
• Affiliate links
• Courses
• Display advertising
Previous Business Type
• Content site
• Review site
• Recipe site
History
As mentioned before, the website was created for a Filipino company in 1996 and was acquired by American company AquaVenture Holdings in 2014. Here you can take a look at how the website looked at its beginnings in 1996, and here how it looked after it’s shift to water processing business.
AquaVenture Philippines was a company founded in 1978 and recognized the potential of internet marketing early on. They offered different scuba diving activities for tourists.
AquaVenture Holdings on the other hand was a company dealing with water processing in the States. They took advantage of the existence of a domain with already established backlinks that shared their name.
Table of Contents
1. Important Metrics
Predicts how likely a website is to rank in search engine result pages (SERPs). Domain Authority ranges from 1 to 100, with higher scores corresponding to greater likelihood of ranking.
28 / 100
Shows the strength of a website's backlink profile on a scale of 1 to 100.
30 / 100
The total number of separate links that link once or more than once to a given site.
146
This number reflects the quality of the websites linking to the site, measuring the “trustworthiness” of a page.
12 / 100
Reflects the amount of “link juice” that a site has and is able to pass onto another site through links.
14 / 100
The amount of time during which a domain name has existed.
25Y
2. Backlink Profile
A solid and natural-looking backlink profile mostly from high authority sites, it also has a lot of blog sites that need cleaning up, but minimal. That means there’s plenty of opportunities for you to build on it.
Due to domain changing hands, it was mentioned on both business/finances sites as well as on some older water sport oriented sites
Additionally, the anchor profile consists mainly of the domain name. This will provide you plenty of opportunities to build backlinks to new content without worrying about previously used anchor terms.
Consistent stream of referring domains
Top 10 Referring Domains
| Domain Name | DR |
|---|---|
| wsj.com | 92 |
| businessinsider.com | 92 |
| bloomberg.com | 92 |
| businesswire.com | 91 |
| fortune.com | 91 |
| thestreet.com | 86 |
| cbinsights.com | 84 |
| greenbiz.com | 82 |
| niche.com | 81 |
| marketbeat.com | 73 |
3. Business Analysis
What Niches Are Recommended For This Domain?
As this domain was involved in two different niches (water adventure sports and water processing), both of them can be a good pick. In case those niches are not something would would like to deal with, domain is also suitable for other water related niches such as bathroom maintenance
Examples of similar niche sites
Water processing and filtration is not the most widely spread niche. A simple look at sites with a similar domain rating are below:
Affiliate Programs in the Water Processing/Filtration
There are a number of affiliate programs you can tap into for monetizing water processing and filtration. Check them out below:
4. Our Recommendation
Create an authority site clean water niche. You can target low competition content on water purification techniques and equipment for home use or even review relevant products
5. Ask Us A Question
Have any questions about listing?
No problem, just send us an email at joe@alphainvestors.com
