Wtrco.com
Domain Age
+7 years old
Niche
Water/Drainage/Ecology
Focus
Water, water preservation and ecology, and robotics
Authenticity
Acquired by a successful startup in 2018 called Watchtower Robotics that did not survive the impact of the pandemic on businesses
Previous Monetization Method
• Affiliate links
• Courses
• Display advertising
Previous Business Type
• Content site
• Review site
• Recipe site
History
The site dates back to 2014 and functioned as a parked domain for what seems to be some type of German shop which has since closed down. The domain experienced massive growth when it was acquired by a new Startup called Watchtower Robotics that promised to make an innovative new pipe inspection robot based on biomimicry. The domain benefited from global referrals from the US, Korea, China, India, and Europe as more and more articles were being written about the new innovative robot.
Featured in Cheddar, Smithsonian, NPR, Forbes, Business Insider, TreeHugger, among others, the site has a wide backlink profile from these reputable news sources. Most of the backlink profile is specifically aimed at the brand “Watchtower Robotics.” However, the company was hit by the Coronavirus crisis and had to close down in December 2020 after a year of generating profit.
Table of Contents
1. Important Metrics
Predicts how likely a website is to rank in search engine result pages (SERPs). Domain Authority ranges from 1 to 100, with higher scores corresponding to greater likelihood of ranking.
29 / 100
Shows the strength of a website's backlink profile on a scale of 1 to 100.
29 / 100
The total number of separate links that link once or more than once to a given site.
124
This number reflects the quality of the websites linking to the site, measuring the “trustworthiness” of a page.
10 / 100
Reflects the amount of “link juice” that a site has and is able to pass onto another site through links.
12 / 100
The amount of time during which a domain name has existed.
7Y
2. Backlink Profile
A solid and natural-looking backlink profile mostly from high authority sites, it also has a lot of blog sites that need cleaning up, but minimal. That means there’s plenty of opportunities for you to build on it.
The site was mentioned on business and technology sites with high-domain ratings. Also, a relatively high percentage of banlinks comes from international business and educational websites.
Consistent stream of referring domains
Top 10 Referring Domains
| Domain Name | DR |
|---|---|
| forbes.com | 94 |
| mit.edu | 91 |
| businessinsider.com | 91 |
| cisco.com | 91 |
| insider.com | 90 |
| crunchbase.com | 90 |
| smithsonianmag.com | 90 |
| greenbiz.com | 89 |
| treehugger.com | 89 |
| wateronline.com | 89 |
3. Business Analysis
What Niches Are Recommended For This Domain?
Create an authority site in the water and drainage niche. You can target low competition info content on water purification or various drainage solutions for every home.
Once traffic starts to accumulate, begin publishing a series of commercial content focused on advanced equipment to deal with water purification or drainage.
Examples of similar niche sites
There are tons of sites in the water/drainage niche. A simple look at sites with a similar domain rating are below:
Affiliate Programs in the Food/Kitchen niche
There are a number of affiliate programs you can tap into for monetizing water or drainage content. Check them out below:
4. Our Recommendation
Create an authority site in the water and drainage niche. You can target low competition info content on water purification or various drainage solutions for every home.
Once traffic starts to accumulate, begin publishing a series of commercial content focused on advanced equipment to deal with water purification or drainage.
5. Ask Us A Question
Have any questions about listing?
No problem, just send us an email at joe@alphainvestors.com
