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wtrco

Wtrco.com

Domain Age
+7 years old

Niche
Water/Drainage/Ecology

Focus
Water, water preservation and ecology, and robotics

Authenticity
Acquired by a successful startup in 2018 called Watchtower Robotics that did not survive the impact of the pandemic on businesses

Previous Monetization Method
• Affiliate links
• Courses
• Display advertising

Previous Business Type
• Content site
• Review site
• Recipe site

History
The site dates back to 2014 and functioned as a parked domain for what seems to be some type of German shop which has since closed down. The domain experienced massive growth when it was acquired by a new Startup called Watchtower Robotics that promised to make an innovative new pipe inspection robot based on biomimicry. The domain benefited from global referrals from the US, Korea, China, India, and Europe as more and more articles were being written about the new innovative robot. 

Featured in Cheddar, Smithsonian, NPR, Forbes, Business Insider, TreeHugger, among others, the site has a wide backlink profile from these reputable news sources. Most of the backlink profile is specifically aimed at the brand “Watchtower Robotics.” However, the company was hit by the Coronavirus crisis and had to close down in December 2020 after a year of generating profit.

1. Important Metrics

Domain Authority

Aged Domain Wtrco.com 1 Predicts how likely a website is to rank in search engine result pages (SERPs). Domain Authority ranges from 1 to 100, with higher scores corresponding to greater likelihood of ranking.

29 / 100

Domain Rating

Aged Domain Wtrco.com 1 Shows the strength of a website's backlink profile on a scale of 1 to 100.

29 / 100

Linking Root Domains

Aged Domain Wtrco.com 1 The total number of separate links that link once or more than once to a given site.

124

Trust Flow

Aged Domain Wtrco.com 1 This number reflects the quality of the websites linking to the site, measuring the “trustworthiness” of a page.

10 / 100

Citation Flow

Aged Domain Wtrco.com 1 Reflects the amount of “link juice” that a site has and is able to pass onto another site through links.

12 / 100

Spam Score

Aged Domain Wtrco.com 1 Represents the percentage of sites with similar features found to be penalized or banned by Google. The lower the number, the better.

1%

Age

Aged Domain Wtrco.com 1 The amount of time during which a domain name has existed.

7Y

2. Backlink Profile

Aged Domain Wtrco.com 8

Consistent stream of referring domains

Top 10 Referring Domains

Domain Name DR Number of Backlinks Anchor Context
forbes.com 94 6 Watchtower Robotics Startup
mit.edu 91 1 출처WatchTower Startup
businessinsider.com 91 2 Watchtower Robotics Startup
cisco.com 91 2 Watchtower Robotics Startup
insider.com 90 2 Watchtower Robotics Winner of Startup Contest
crunchbase.com 90 2 www.wtrco.com Startup Finances
smithsonianmag.com 90 3 Watchtower Robotics Startup
greenbiz.com 89 6 Watchtower Robotics Startup
treehugger.com 89 1 startup company Watchtower Robotics Startup
wateronline.com 89 1 Lighthouse Startup Contest Winner

3. Business Analysis

Create an authority site in the water and drainage niche. You can target low competition info content on water purification or various drainage solutions for every home.

Once traffic starts to accumulate, begin publishing a series of commercial content focused on advanced equipment to deal with water purification or drainage.

Examples of similar niche sites​

There are tons of sites in the water/drainage niche. A simple look at sites with a similar domain rating are below:

WorldWaterReserve.com
DR: 34
Est. traffic: 10.4k page views a month
WaterPumpsDirect.com
DR: 34
Est. traffic: 38.2k page views a month

Affiliate Programs in the Food/Kitchen niche​

There are a number of affiliate programs you can tap into for monetizing water or drainage content. Check them out below:

4. Our Recommendation

Create an authority site in the water and drainage niche. You can target low competition info content on water purification or various drainage solutions for every home.

Once traffic starts to accumulate, begin publishing a series of commercial content focused on advanced equipment to deal with water purification or drainage.

Aged Domain Wtrco.com 9

5. Ask Us A Question

Have any questions about listing?

No problem, just send us an email at joe@alphainvestors.com

Wtrco.com