Domain Age
+21 years old


Fitness and fitness supplements

Established as the website of Desert Southwest Fitness., a company into fitness and fitness supplements.

Previous Monetization Method
• Affiliate links
• Courses
• Display advertising

Previous Business Type
• Content site
• Review site
• Recipe site

As mentioned before the website was for an aspiring company founded in 2000. Here you can take a look at how the website looked at its beginnings. Worth mentioning is that a lot of backlinks are pointed to PDFs that were on the website, those pages need to be redirected to the homepage. 

Desert Southwest Fitness was a leader in the world of fitness education.

1. Important Metrics

Domain Authority

Aged Domain DSWFitness 1 Predicts how likely a website is to rank in search engine result pages (SERPs). Domain Authority ranges from 1 to 100, with higher scores corresponding to greater likelihood of ranking.

27 / 100

Domain Rating

Aged Domain DSWFitness 1 Shows the strength of a website's backlink profile on a scale of 1 to 100.

28 / 100

Linking Root Domains

Aged Domain DSWFitness 1 The total number of separate links that link once or more than once to a given site.


Trust Flow

Aged Domain DSWFitness 1 This number reflects the quality of the websites linking to the site, measuring the “trustworthiness” of a page.

23 / 100

Citation Flow

Aged Domain DSWFitness 1 Reflects the amount of “link juice” that a site has and is able to pass onto another site through links.

12 / 100

Spam Score

Aged Domain DSWFitness 1 Represents the percentage of sites with similar features found to be penalized or banned by Google. The lower the number, the better.



Aged Domain DSWFitness 1 The amount of time during which a domain name has existed.


2. Backlink Profile

A solid and natural-looking backlink profile mostly from high authority sites (including several .edu domains), it also has a lot of blog sites that need cleaning up, but minimal. That means there’s plenty of opportunities for you to build on it.  

The site was mentioned on health, fitness and health blogs. Also, there are several links from high authority sites from business niche.  

Additionally, a good portion of the anchor profile consists of the domain name. This will provide you plenty of opportunities to build backlinks to new content without worrying about previously used anchor terms.

Aged Domain DSWFitness 8

Consistent stream of referring domains

Top 10 Referring Domains

Domain Name DR Number of Backlinks Anchor Context
yahoo.com 92 7 www.dswfitness.com Guest post
eurekalert.org 88 1 http://at.uwa.edu/ Linked as a Athletic Training & Sports Medicine Center
livestrong.com 88 2 DSWFitness Linked as a Athletic Training & Sports Medicine Center
everydayhealth.com 87 1 http://www.
Linked as a retailer
acefitness.org 82 1 Desert Southwest
Cited as a source
humankinetics.com 80 1 www.dswfitness.com Forum post
acsm.org 80 1 http://www
Forum post
thebump.com 78 1 Desert Southwest Fitness/Human Kinetics Linked in writer’s bio
ideafit.com 77 9 DSWFitness Fitness program provider
afpafitness.com 66 16 http://www.
Fitness program provider

3. Business Analysis

What Niches Are Recommended For This Domain?

The natural pick for this domain is anything related to fitness.

In case you would want to hit narrower niche, we suggest fitness supplements and equipment or home gym

Examples of similar niche sites​

There are a lot of fitness oriented sites. A simple look at sites with a similar domain rating are below:

DR: 32
Est. traffic: 14.8k page views a month
DR: 32
Est. traffic: 13.5k page views a month

Affiliate Programs in the Fitness Equipment/Supplements niche

There are a number of affiliate programs you can tap into for monetizing fitness equipment or supplements content. Check them out below:

4. Our Recommendation

Create an authority site in the fitness equipment or fitness supplements niche. You can target low competition info content on workout plans and programs or review various specific fitness machines.

Once traffic starts to accumulate, begin publishing a series of commercial content focused on various fitness equipment or supplements.

Aged Domain DSWFitness 9

5. Ask Us A Question

Have any questions about listing?

No problem, just send us an email at joe@alphainvestors.com